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|  | C2P has both the expertise and experience to lead you to a successful on line campaign.
But what makes the new media methods ideal for advertising?
According to several independent research studies, banner advertising has been shown to be more effective than the classical media (television, press, outdoor advertising). It has been shown that a single advert presentation (known as impression), can positively affect brand awareness, brand perception and purchase intention.
For a full analysis of the effectiveness of online marketing, including why you should advertise on the internet, visit the Internet Advertising Bureau here, and here for two independent studies. | | |  | We offer online advertisement at affordable rates and provide as standard detailed statistics including demographics, quantitatively illustrating the effectiveness of your online campaign.
We represent ad spaces on over a thousand international branded sites, including CNN, IMDB and Macromedia. This is sold using CPM (thousand impressions of ads), such that you only purchase impressions, which have actually been served. Your banners can be in any format (Gif, Jpeg, Java, Real Video, HTML Banner) with size 468X60 pixels, the banner standard. The banners are always shown on the top of the web page to the audience you select (this can be either a geographic audience i.e. by country or by category erg. organisation type or personal interest). Our Ad Server utilises the DART patented technology.
Due to our dynamic, on receipt of your Insertion Order, your campaign can be launched within only five working days. Once your campaign is launched, we take full responsibility in observing, improving (see below - optimisation) and regularly forwarding you detailed reports containing the full campaign statistics. This means all you have to do is, sit back and enjoy the results.
With C2P you do not merely purchase ad space, but a full online marketing solution always at the lowest possible price.
For further information or if you wish to meet with one of our representatives for a personal demonstration of our services, contact us at media@c2p.com.cy. | | |  | |
| The optimisation of your results happens from the very beginning of your online campaign, in contrast to dedicated banners on individual websites, where the results can remain particularly low and there is no flexibility to adjust these. Each campaign is allocated to an expertise Media Consultant whose job it is to maximize the effectiveness of your online campaign. Two or Three days after launching your campaign, your Media Consultant nominates the most effective sites, leaving the sites, which generate the most traffic. Therefore if you receive the maximum possible exposure and awareness is created, your main goal is to maximize your Click Through Rate (CTR). Simultaneously, you can closely monitor this process through the detailed reports, which we regularly send you, to observe the effectiveness of the campaign.
For each promotional package conducted at C2P, optimisation of the results is continuous and direct from start to finish. No time is wasted in communication between various websites, nor do we delay in analysing results obtained from the initial phase of your online campaign. In this manner we gain valuable time and directly target your banners to the websites yielding the optimum results, meaning higher Click Through Rates, More Traffic to your site and Higher Sales of your Products or Services. Such a facility is unavailable through many of our competitors and through various classical media methods (television, radio and press). | | |  |
| • | Ad server (Ad Manager): the system we use to manage and serve your adverts. Furthermore, it is used to generate important information concerning the progress and response of a client's campaign |
| • | Ad space: the space allocated on a web page for the advertisements (banners) |
| • | Banner: a graphical image used as an advertisement and displayed within an HTML document. The image is most frequently linked to the advertisers' web site where additional information is presented. |
| • | Button: ad banner of small dimensions |
| • | Click: an advertising banner or text is linked to the advertiser's web site. When a web user clicks on it with the mouse cursor, he or she "clicks through" to the advertiser's web site. Each such event is measured as one "click-through", also know as "ad click" |
| • | CTR (Click Through Rate): known in the industry as CTR, this percentage of total click-throughs versus total impressions measures the effectiveness of your banner design. Example: if 100 impressions of your banner are served, resulting in 10 click-throughs, the CTR is 10% |
| • | CPC (Cost Per Click): the final cost per choice (Click Through) on a banner. This is calculated by dividing the total cost of the campaign by the click throughs received |
| • | CPM (Cost Per 1000 Impressions): the price charged to produce a thousand impressions of an advertising asset such as a web banner ad |
| • | Hits: the term "hit" is generally unreliable as a measurement of web traffic. Most commonly, "hits" is a measurement of all files, including graphics files, accessed (downloaded) by users. A single graphics-heavy web page might measure 50 or more "hits" every time it's accessed thus the nickname Hits = How Idiots Track Success. |
| • | Impressions (ad view): a single viewing of a web banner ad. In online advertising, impression is used as a synonym for view |
| • | IO (Insertion Order): document containing information about an ad's placement in the company's media product - e.g., ad size, number of impressions, frequency, etc |
| • | IP Address (Internet Protocol address): every computer system which is connected to the internet has its own IP address, from which it is comprised of a digit in the form of A.B.C.D, with each part being a decimal number from 0 to 255 |
| • | Rich media: an advertisement containing interactive elements, i.e. allowing the participation of the user. There are a few methods of Rich Media, which can strongly influence, however it is more expensive and some sites and various computer systems cannot show Rich Media |
| • | ROI (Return On Investment): return on an investment, i.e. it shows exactly how effective your online campaign has been. It is a ratio showing the effectiveness of a client's campaign to the money they have invested |
| • | Sponsorships: sponsors of legal unities of sites from an advert. Sponsorship can take up various forms, even to a complete application of the sponsored category so that the person who is advertising has an immediate connection |
| • | Unique Users: the number of isolated users who visit one site |
| • | URL (Uniform Resource Locator): the address which is used for downloading a particular site |
| • | Visits: the number of visits of a prarticular user at a particular site |
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